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About Us

A proud Kiwi owned family business Chances Surf started from humble beginnings, with our first store opening in Oneroa, Waiheke Island by our Mum Wilma in 1985. Since then it’s become a family affair and as our family has grown, so too has Chances Surf.

We now have 13 retail stores located within the North Island and an online store boasting one of New Zealand's largest ranges of surf, fashion & swimwear.

We’re all for Kiwis supporting Kiwis so we proudly stock a range of homegrown brands including ilabb, RPM, Hello Stranger, Junkfood Jeans and home-lee. Plus the hottest international brands such as Quiksilver, Roxy, Billabong, Ripcurl, Rusty, The Mad Hueys, Salty Crew, Sun Bum, Seafolly, Havaianas and lots more.

We offer a wide selection of apparel, footwear, accessories and gifts for all the family with new products arriving every week.

You’ll find a Chances retail store in some of the best beach locations in New Zealand.


Such as Waiheke Island, St. Heliers, Orewa, Whangamata, Tairua and Whitianga. As well as urban stores in Takanini, Pukekohe, Morrinsville, Cambridge, Paeroa and our latest store in Ponsonby.

We look forward to seeing you in-store soon.

Find your local Chances Surf retail store here